Blog #4 MoMi

            The Museum of the Moving Image carefully dissects the complex process of media production for the general audience. I found the field trip to be very intriguing as the museum highlights the development process of media throughout history. The museum also acknowledges all aspects of media, from set design to the camera technology. One of my favorite demos from the Museum of the Moving Image was the audio placement demo where participants chose certain audio tracks to be integrated into a specific scene. I found it to be very enjoyable as participants got to see how music influenced a specific scene; a track can have drastic effects on a scene. I have always found that a vital aspect of a successful movie is a memorable soundtrack. A soundtrack may enhance emotions that actors cannot; it provides a very personal sense of connection between the medium and the audience.

            One surprising aspect I learned from my visit to the Museum of the Moving Image was how the audience did not always embrace modernity. In the gaming exhibit, two Atari arcade systems were displayed side by side. However, the futuristic system was not only older, but it was also unsuccessful. Atari resorted to something more familiar in order to grasp the audience.  I found this to be very surprising as this concept is very different from modern day media where people embrace modernity more willingly.

            Although moving image technology has evolved drastically, I feel that the essential aspect of conveyance through moving images has been retained. The advanced techniques, however, have improved the way people experience them. From color, to 3D animation, moving images have taken many forms in order to reach a wider range of audiences and ultimately convey messages and emotions that artists were unable to in the past.